How to target smartphone users to capture any market

Smartphones are now part of human life style, people use them more than anything else they use. As a business holder you can focus on smartphone users to capture any market and stand in front of others. We are going to share with you the complete solutions to achieve success by utilizing the mobile audience around the world.

The Mobile Phones are rapidly growing everyday, and the technology is shifting toward mobile than ever before, with the innovation of smartphone OS like Android, iOS and Windows the phones not just play an important role in making you productive but also can be used to expand your chances of success in any business. I would like to share with you the saying of Fabrice Grinda

The most important impact on society and the world is the cell phone. Cell phones have actually been one of the primary drivers in productivity improvements.

 While talking about the numbers of smartphone used by people, the report published on Statista says that currently 2.53 Billion people use smartphone and this figure will jump to 2.87 Billion in 2020.  Now you can think that how big the market is and what a key factor you were missing.

To grow your business with smartphone users there are plenty of things to do, but we will discuss only the most important and productive ways to help you get more customers.

How to target Smartphone users to capture any market:

Creating brand awareness and building customers is so easy when it comes to mobile phone marketing. It is very cheap and reliable as compare to the traditional advertisement. There are also few measures you can take to gain more audience than never before. lets see what you can do to achieve success by targeting the smartphone users.

1: Having a responsive website matters a lot

We know that website plays an important role in the current age's business, and what if you want to reach smartphone audience ? Normally all websites are not responsive or adaptive, you might have seen many websites on your smartphone which does not provide you the decent layout. To get attention of smartphone users you must have a responsive or adaptive website.   
Do you know what is a responsive or adaptive website and what are the benefits of it ? 

Responsive and Adaptive Websites:

Responsive websites are those websites which are designed in such way that they can response to any format of screen (i.e Websites are render well on devices like Smartphone, tablets, or desktop). Responsive websites are good way to gain Smartphone user's attentions as everything is clear and clean for users on the phones.
Adaptive websites are also good way to get attention of smartphone users. In websites who follow the adaptive design, different layouts are designed for different type of screen sizes, so that the users do not have any hurdle in viewing your website content.
According to a recent research website which do not have a responsive or adaptive web design have very high bounce rate on mobile devices, which means that they are missing a very important factor.

2: Having a smartphone app for your business

The next thing that is even more important than the Website is an app for your business. As we know that smartphones are just the collection of different apps, why not you have an Android, iOS or Windows phone app.

A mobile app lets your customers be with you forever, as they have your app in their smartphones so that you can interact with them anytime and anywhere. With the help of smartphone apps it is very easy to do product promotions and you can build customer relations at ease.

Do you know having a smartphone app for your business gives your brand a unique brand authority.

Building a smartphone app is not very costly as now with the help of hybrid apps you can build a single app which can run on all major smartphone operating systems including iOS and Android.

3: Advertising via AdMob

AdMob is a service which lets you to show your ads on mobile phone apps. So if you are thinking about an advertisement campaign, then you must try Google's AdMob to reach almost the whole smartphone users in the world. There are more than 5 billion Android and iOS apps available on app stores. So your message can reach billions of targeted customers around the world in seconds.

4: SMS Marketing

SMS marketing is one of the old and very effective strategy to reach mobile phone audience. As every mobile phone user do not have access to the internet, so in such situation the SMS marketing is the best option to choose.  Generally there are two types of SMS marketing services to convey your message to millions of people at once.

1. Corporate SMS is a type of sms recognized by the name of company. Suppose you have a company named "Pizza Palace", than the user will recive your sms from the name Pizza Palace instead of a number. There are many companies who offer you corporate sms services at a very cheap rate.
2. Short code SMS is usually sent with a short number instead of the company name, and it is more expansive than the Corporate sms.     

5: Social Media Campaigns 

People are now a days more tend to use social media on their smartphones as  compare to the desktop. So you must not forget to have an active social media campaign for your business to reach smartphone users.

Final Words:

So you now know that you can target the smartphone users to capture any market. In today's tech era mobile devices plays an important role in success of any organization.