How Creators Using Gumroad to Build Passive Income from Notion

Gumroad has become the go-to platform for creators selling Notion templates. It’s simple to use, takes care of payments, and makes it easy to build a storefront that looks legit—even if you’re just starting out. And best of all, it supports digital products like Notion files perfectly.

After designing a template in Notion, creators export it as a shareable link and upload it to Gumroad. Then, they set a price (usually between $5–$15), write a short product description, and upload a cover image. From there, it’s all about promotion. Most creators share links through TikTok, Instagram Reels, or even Pinterest, directing followers to a single “link in bio” where they can access all their templates.

The most successful sellers often organize their pages into collections—like “Student Tools,” “Freelancer Kits,” or “Self-Care Templates.” This makes it easier for people to find multiple items they want, which increases sales per visitor. Some even offer bundle deals or “pay what you want” pricing to make the store feel more accessible.

What makes Gumroad especially attractive is its low entry barrier. You don’t need a company, a brand, or an LLC. You can start with one product and grow from there. And with recurring downloads and email list-building features built in, it’s a smart move for anyone hoping to scale long-term.