How Creators Are Earning Big by Selling Notion Templates on TikTok

Notion is no longer just a tool for productivity nerds—it’s now a money-making platform for creators who know how to combine aesthetics with usefulness. Gen Z is leading this wave, designing custom Notion templates and marketing them through short, snappy TikTok videos. The results? Thousands of views and a steady stream of passive income.

What makes Notion templates so profitable is their flexibility. You can create planners, habit trackers, student dashboards, freelance organizers, and even content calendars. Once you design a beautiful and helpful layout, you can sell it again and again with zero inventory, zero shipping, and zero tech headaches. It’s the kind of digital product that’s built once and earns forever.

TikTok is the perfect engine to power this type of business. Creators film short clips showing off the design, how the template works, or even their own screen while using it. They add trending audio, relatable captions, and clean transitions. These videos are not just tutorials—they're mini-ads that don’t feel like ads. The best-performing ones usually show a messy before, then a sleek Notion after. That visual transformation is what makes people stop scrolling.

Most creators link to their templates through Gumroad, Payhip, or a Notion-hosted page. And here’s the smart part: many of these templates are priced under $10, making them an easy impulse buy for students, freelancers, and productivity lovers. When a video goes viral, even with a low-priced product, the sales add up quickly.

Some creators scale further by bundling their templates, offering discounts, or launching digital storefronts that include matching icons, covers, or widgets. Others even build email lists or run mini-courses on how to customize Notion—turning their audience into a community, and their content into a funnel.

The best thing about selling Notion templates through TikTok is that you don’t need a massive following. A single video with 30K views can lead to dozens or hundreds of sales. That’s the magic of digital products combined with a fast-moving platform like TikTok.

If you're already using Notion to plan your life, turning those layouts into clean, shareable templates might be your easiest first step into online income. And with Gen Z aesthetics already driving the look of modern productivity tools, you're more than ready to stand out.