Digital Products That Sell Well on Pinterest: Turn Your Idea Pins into Profit

Pinterest is a platform built on ideas, inspiration, and aspiration—which makes it perfect for selling digital products. As a creator, you can use Idea Pins to subtly promote products like ebooks, Notion templates, Canva packs, presets, and checklists. The key is to offer value before you ask for a sale.

Idea Pins are best used for educational or inspirational storytelling. Show how your digital product solves a problem. For example, if you sell a content calendar template, your Idea Pin might be: “How I Plan My Content in 20 Minutes a Week.” Each slide offers a tip, and the last slide prompts the viewer to grab the exact template via the link in your bio.

This approach works incredibly well because Pinterest viewers are already in a learning or shopping mindset. Unlike passive scrollers on Instagram, Pinterest users come with intent—they want solutions, not just entertainment. That makes them more likely to take action.

Products that do especially well include Notion dashboards, budget trackers, meal planners, fitness journals, printable wall art, and even social media templates. These products are low-cost to make and can be sold over and over again without extra work—making them a favorite for creators building passive income.

To drive sales, use your bio link to point to a Gumroad, Shopify, Stan Store, or Etsy shop. Mention your product subtly in your Pin title or description, but focus first on offering helpful content. People are far more likely to buy after seeing that your tips actually work.

With the right Idea Pin strategy, Pinterest becomes more than a platform—it becomes your storefront. You don’t need a huge audience. You just need one scroll-stopping Pin that delivers value and leads viewers to your product.