How to Repurpose Your TikToks and Reels into Pinterest Idea Pins for More Reach

Short-form video rules the internet—but most creators are missing out on the easiest way to multiply their reach: repurposing TikToks and Reels into Pinterest Idea Pins. Not only does this save time, it also opens up a whole new income stream from the same content.

Start by taking your best-performing short-form videos—those with the most views or saves—and reformatting them for Pinterest. Idea Pins are vertical like TikToks, but work best when broken into slides or multi-frame sequences. You can upload video clips as individual slides, then add animated text, stickers, or overlays using Pinterest’s in-app editor.

Keep the core message the same: tutorials, lifestyle tips, product reviews, or transformations. But tailor your captions and tone for Pinterest’s slightly slower, more intentional audience. Think education + aesthetic rather than fast cuts and slang. A TikTok about “day in my life at uni” could become a Pinterest Idea Pin titled “Morning Routine for Productive Students”.

Always remove the watermark from your TikToks before uploading. Tools like SnapTik or CapCut can help with that. Pinterest prioritizes original content, and watermarks can limit your reach.

Repurposing is also ideal for creators with limited time. You don’t need to film twice—you just need to repackage. Add a few text overlays, update the title with SEO-friendly keywords, and you’ve got a whole new piece of content working for you.

More reach means more opportunities for affiliate sales, brand collaborations, and driving traffic to your email list or product shop. Don’t let your videos live once and die. Repurpose them into Pinterest Idea Pins and let them keep working behind the scenes.