Ways to Monetize and make money from your Podcasts

If you run a podcast show and have plenty of listeners then you can make money from your podcasts. In today's age people see everything with an eye of how we can make money from it and its good, because if you follow your dreams and do amazing things for other people then its your right to make some money from it for your living.



Podcasting is becoming popular day by day in America, According to report by EdisonResearch  112 million American have listen to a podcast in 2017, with more than 67 million monthly and 42 million per week. These numbers are growing at the rate of 11 to 15% per year.
So almost 15% of the US population is listening to podcasts and other numbers outside US are uncountable.
Because mostly podcasts are free to listen so the number of listeners is going to increase further in coming years and experts are saying that Podcast monetization or sponsorship will become more common in next few years.

4 ways to make money from your podcast:

There might be many ways and opportunities you can utilize to make money from your podcast but I am going to share with you the most common ones which are used by most of the people to monetize their shows and earn money from them.
First lets see which are the four ways and then we will go further and explain each to know how you can make money from podcast.
  1. Sponsored Podcasts and Ad spots.
  2. Affiliate Marketing via Podcast.
  3. Selling special podcast Episodes.
  4. Donations & other crowd funding. 

1. Sponsored Podcast and Ad spots:

When it comes to making money from your podcast then podcast sponsorship is the main source for many top podcasts. People are making huge amount of money from their podcast via podcast sponsorship every month.
Podcast ads works just like radio sponsorship and it depends upon the ranking or rating of your podcast that how much money from it you can make. Now a days with the more advance form podcast called videocast or vodcast you can monetize your podcast just like you monetize your YouTube videos.
Normally you start making money from your podcast if your number of listener reach 200 to 500 and amount of the money you earn depends upon the topic or niche you choose for your podcast.

The popular podcasts can even make more money and their whole shows or episodes are sponsored.
Popular podcasts make 35 to 40 dollars by just running a single 1 Minute advertisement.

Finding a sponsor for new podcasts was a bit difficult before but now thanks to websites like AdvertiseCast made it more easy to find a sponsor by sitting at your home.

How you can make money from your Podcast by using AdvertiseCast ?

This website allows you to make your show noticed by hundreds of advertisers, media buyers and advertisement agencies. Which means that you do not need to go and find advertisers for your podcast, everything will be done by AdvertiseCast.
Lets see how the process works overall.
  • First of all you to go on the website and create a Free account on it and then list your podcast.
  • Once you list your podcast and your listening goes live then the advertisers will have the options to buy the ad spots. 
  • You can even make more money if you have 5000 or more listeners by using the custom listing solutions of  Advertise Cast.

Other ways to get sponsors for your podcast:

There are many specialized podcast advertising agencies which will help you to get sponsors for you podcasts.
Adoptor Media is one of those advertising agency which are specialized in Podcast advertisement. So it will help you to meet new brands for running their ads on your podcast.

2. Affiliate Marketing via Podcast:

You might be familiar with the concept of affiliate marketing and how it works. so you can also make money from your podcast by doing affiliate marketing.
I know many people personally who sells different items through their podcast. If your podcast is about topics like Makeup, Tech, Automobile etc then you can make handsome amount of money by referring your listeners to the products on Amazon. Even I have seen people making money from affiliate marketing who have their podcasts about life and self grooming.

Moreover if have your own products or you have some sort of services to provide, then you can sell them with your podcast.
Nainna of Take Me Somewhere have shared his thoughts about making money from her podcast via affiliate marketing, she said
I have a beauty parlour in New York, and I do podcasting about beauty and makeup. You would not believe that but most of my podcast listeners are now my customers at my parlor.  

3. Selling special podcast Episodes:

Do you know that people actually sell their podcast episodes and provide paid podcast subscription.
This Week in Tech a famous podcast about tech make estimated 50000 US dollars per episode, similarly Shane and Friends make almost 13 to 15 thousands from a single episode.
If you think you are making some good podcast and you think that people will even listen it by paying fee, Then there are many ways you can sell your podcast shows. One of the best ways to manage and get subscribers for your podcast is Patreon.

What is Patreon and how it helps you to manage subscription and make money?

As podcaster you have to run a membership or subscription content service, the Patreon does this all work for you behind the scene and you do not need to be worried about how people will pay you and how you will manage your subscribers. 
All you need to do is go to the website of Patreon, sign up and start your page by sitting few things up, and your membership portal is ready. Ask you listeners to buy a subscription of your special episodes. 

This way of making money is specially good for those people who do podcasts about coaching etc, Moreover everyone can use it if thinks that he or she can create great content, of any type.  

4. Donations and other crowd funding:

You can create amazing content for your audience free of cost, so you should encourage your listeners to donate money to you. We have seen many podcast who purely run on donations and crowd funding.

What you have to do to make people donate ?

The loyal listeners donates automatically to you without asking them, but if you want your other listeners to donate you money then you have to follow few things, which are

  • Be positive and do not be greedy for money.  
  • Ask them to donate you in a way which is not awkward.
  • Be productive, like ask them to donate if they want to hear more quality sound on this podcast and so on.

Conclusion:

So these were the best ways how you can make money from the podcasting. You can make use of all of these to increase your revenue and make money more money from your podcast. Like I said above podcasting is going to reach more listeners in coming years, so if you are serious about making money and not yet started your podcast then start it right now.

Comments

  1. Great article! It cleared my mind about making money from Podcast.

    ReplyDelete

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